White Paper
How to Grow Your Agency in the Downturn: SEO Answers the SOS
By Sean Jackson
The current economic conditions are all over the news -- bankruptcies, budget cuts, layoffs and more. The advertising industry is usually one of the first and hardest hit. This white paper is a must read for all professionals in advertising, public relations, interactive and marketing communications who own or manage an agency.
"SEO Answers the SOS" explores the current market conditions and shines the light on one area of opportunity for the advertising industry -- Search Engine Optimization. Topics covered include:
- 2009 outlook for ad spending
- analysts' projections for growth in online spending
- income potential of search
- challenges agencies face in providing SEO services
- new, yet proven, SEO platform developed just for agencies
- historical similarities to current agency environment
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